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If you’re constantly chasing your tail trying to find a way to get solid, consistent results so you can quit your job and leave frustration behind forever – I struggle to think of anything more important than what you’ll read today.

I reveal my own secret traffic sources that didn’t just make me an internet millionaire but will keep me one for many, many years to come.

But no matter how hard you try, you can never be too sure you’re actually going to get results.

You hammer away at your keyboard for hours on end backing some system that you’ve been promised will change your life.

But ultimately, whether or not what you’re being told to do works or not – might as well come down to Red or Black.

Or maybe you’ve just received a trickle of affiliate income that shows you there’s certainly money to be made.

Only this time you’re slightly more frustrated, slightly more angry and the confidence you initially had in everything you were doing turns into scars of battle that scupper your next valiant effort.

Or you’ve got a GREAT idea for a site but the whole traffic generation thing is stopping your money spinner before it’s even started…

The vast majority of internet marketers LOVE to over complicate the whole traffic side of making money online.

But they only want you to think that so you buy their next dodgy system, their next seriously flawed method or their next garbage course.

Even if your conversion rates are lousy because you’re not some hotshot copywriter or a marketing genius who cares?

Drive enough traffic and you can have damn average conversion rates and still make a ridiculously good living that beats what you currently make into the ground.

trafficavalanche

The post GET Traffic Avalanche explore the other side secret of Traffic source appeared first on Show Me Money.



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The holy grail of advertising is solving the disconnect between online marketing and in-store purchases. “While we expect $150B more to be spent online between now and 2018, we expect $300B more to be spent offline in that same time,” states Forrester’s Sucharita Mulpuru.

We know e-commerce is growing leaps and bounds, but the retail store is far from dead. For advertisers, solving the attribution gap between online marketing and store sales is paramount.

Let’s go over some old, new, and emerging trends that will help bridge the online to in-store gap.

Store Locator Conversions

The store locator page on your website is a crucial landing page when search users are targeting micro-moment keywords like “denim store near me” or “ice cream store close by.” Placing a pixel or tag on your store locator search box when a user types a ZIP code or location will give you a key micro-conversion of how many users intend on visiting a store.

Using this data, we can infer assumptions like potential store visits and average store order value to tie into a return on ad spend (ROAS) or cost per store locator. For example, say 100 searchers clicked my paid search ad and 75% of those searchers went to locate a store on the store locator page. We can assume 50% of those searchers ended up visiting a store and 75% of those store visitors purchased an item. Using the average store order value of $100, we can determine revenue.

Now, we have all the data we need to back into a ROAS or any other KPI you desire. This method is far from perfect, but it gives you an idea using first-party data and assumptions of what’s happening in your search-to-store campaigns.

In our example, we made a lot of assumptions coupled with first-party data. Google has been investing heavily in new technology that attempts to crack the code of how many visitors and revenue are driven by paid search ads.

One new initiative is the Google Store Visits Beta, which works like this: After clicking on a paid search ad, Google will determine a store visit based on the user’s proximity to the advertisers location on Google Maps. Store visits takes advantage of the store’s Wi-Fi signal strength and can measure signals to differentiate between visits to the store versus visits to the store immediately next door.

Knowing how many searchers visited your store due to paid search ads, you can attribute an arbitrary value of how much that’s worth to you. For privacy concerns, Google uses anonymized, aggregated user data and extrapolates it to the broader population.

Given this technology is new and in beta, it will require more testing and time to get an accurate reading of store visits from your AdWords account, but it’s an exciting beta that’s trying bridge the gap.

barcode tracking show me money

Barcode Tracking

This technique has been around for a while and relatively straightforward to implement.

Dedicate a landing page for paid search efforts only. Drive your search-to-store intent keywords’ traffic to the landing page where users are shown a barcode via mobile phone or give them the option to print one and bring in-store. Using your store’s barcode scans, you’re able to tie paid search efforts to get a clear reading of orders and revenue brought in by this effort. The only issue with this is that most likely you will need to offer an incentive like a coupon for the user to print or show a barcode.

Advanced Data Collection Providers

On the forefront of solving the search-to-store gap are data collection technology companies like Datalogix and Acxiom (LiveRamp). In a nutshell, these companies work by integrating with your point of sale terminals and a platform like Google AdWords.

Data providers use third-party data, cookie data, loyalty cards, credit cards, and social media logins to match a user who clicks on a Google paid search ad to an item bought in-store. Many details like emails, credit cards, and addresses are collected during the in-store checkout process. By matching this anonymous consumer information from the data providers to Web-based tracking cookies, Google and these providers can determine how many products were purchased by people who clicked on a given ad and how much more money they spent than consumers who didn’t.

At Elite SEM, I have worked with advanced data collection providers to help clients bridge the online to offline gap, since many of our clients’ sales occur in-store. Without the use of this beta technology, we were unable to fully assess the success of an online campaign because we were not factoring in-store purchases along with the online sales.

What we once thought didn’t work online ended up working very well for store purchases, so changed the allocation of how we budgeted our paid search efforts.

The setback with working with these technologies is that they require substantial investment and integration. In addition, data providers identify approximately only 30-35% of online cookie pools that are matched by tracking sessions from offline sales data via loyalty cards, credit cards, and other POS information.

Another interesting area of advanced data collection are beacons. Beacons are Bluetooth-enabled devices strategically placed in stores that have the ability to communicate with shoppers’ smartphones.

Beacons can be used to custom message shoppers, offer discounts, and geo-pinpoint the exact location of a shopper in the store. Data collected from beacons can be used for a multitude of reasons. One of them being an integration with data collection companies such as Datalogix and Acxiom that will provide more accurate match rates.

The current obstacles with beacons are the numerous steps involved to use them. A store visitor must download the company’s app and ensure Bluetooth is enabled for it to work.

Best-Practices for Search-to-Store Paid Search Campaigns

To maximize your paid search efforts for search-to-store success, you must have the following account structure and optimizations in place:

Break out campaigns by DMA or city and geo-target a radius around your stores using location bid adjustments via location extensions. For example, you want your ads to be higher in the search page for searchers within one mile of your store location versus 5 miles from a store location.
The ad copy you use in your search text ads should speak to a potential store visitor. For example, “Shop in-store for 20% off.” Use location extensions to provide information on how to get to your store. Or use call extensions if a searcher needs more information. The store locator landing page should be user-friendly, so users can easily locate a store.
Keywords should be geo-modified. For example, “sneaker stores in NY” or “ice cream store near me.”
Use Local Product Listing Ads to drive users to local stores that carry specific inventory

The future looks very promising for advertisers looking to bridge the attribution gap from their online initiatives to in-store purchases. Data-collection technology still need to advance to be able to accurately bridge the gap, but for now the above-mentioned techniques will get you to a better place.

The post Turn Online Searchers Into Purchasers with Emerging Trends appeared first on Show Me Money.



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6:28 AM

The John Lennon’s Letters

Posted by hassoune

In March of 1968, Lennon received a letter from a fan named Beth, asking for clarification on how Transcendental Meditation fits with the major religious traditions. He responded in a thoughtful and detailed two-page letter, which ends with the words jai guru dev, translated as “I give thanks to the Guru Dev” — a phrase that appears as a refrain in the Lennon classic “Across the Universe.”

Dear Beth:

Thank you for your letter and your kind thoughts. When you read that we are in India searching for peace, etc, it is not that we need faith in God or Jesus — we have full faith in them; it is only as if you went to stay with Billy Graham for a short time — it just so happens that our guru (teacher) is Indian — and what is more natural for us to come to India — his home. He also holds courses in Europe and America — and we will probably go to some of these as well — to learn — and to be near him.

Transcendental meditation is not opposed to any religion — it is based on the basic truths of all religions — the common denominator. Jesus said: “The Kingdom of Heaven is within you” — and he meant just that — “The Kingdom of Heaven is at hand” — not in some far distant time — or after death — but now.

Meditation takes the mind down to that level of consciousness which is Absolute Bliss (Heaven) and through constant contact with that state — “the peace that surpasses all understanding” — one gradually becomes established in that state even when one is not meditating. All this gives one actual experience of God — not by detachment or renunciation — when Jesus was fasting etc in the desert 40 days & nights he would have been doing some form of meditation — not just sitting in the sand and praying — although me it will be a true Christian — which I try to be with all sincerity — it does not prevent me from acknowledging Buddha — Mohammed — and all the great men of God. God bless you — jai guru dev.

With love,
John Lennon

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A month later, he received a letter from an Indian fan, who described himself as a poor clerk and asked Lennon to send him money for a world trip so that he can discover the “huge treasure” necessary for achieving inner peace. (The history of celebrity is strewn with such requests, ludicrous though they may seem — Mark Twain was one of their earliest targets and fielded them with his characteristic wry wit.) Lennon politely refused the request and recommended that the man instead try transcendental meditation as a gateway to inner peace:

Dear Mr. Bulla,

Thanks for your letter. If every request like yours was granted — there would be no “huge treasure” as you call it. You say “peace of mind minus all other things on earth is equal to nothing” — this doesn’t make sense. To have peace of mind one would have to have all that one desires — otherwise where is the peace of mind?

Even a “poor” clerk can travel the world — as many people do — including friends of mine some of whom are at this academy now, all equals “poor.” All you need is initiative — If you don’t have this I suggest you try transcendental meditation through which all things are possible.

With love,

John Lennon
Jai guru dev

Complement The John Lennon Letters with Lennon’s illustrated poetry and prose, his handwritten to-do list, his philosophy on music and life, and his animated conversation with Yoko Ono about love, then revisit Jack Kerouac on how to meditate.

donating = loving

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7:17 PM

HOW TO GET MORE VIEWS ON YOUR FACEBOOK PAGE

Posted by hassoune

TRY PROMOTING YOUR POSTS

Who already tried promoting your own posts? Have you ever thought that reaching not only your followers but their own friends would increase exponencially your post’s interaction?
Not all your posts appear on the News Feed, meaning that you
don’t have the adherence that you’d expect. Promoting posts is the ideal option for raising the number of views on your page.

AND HOW DO YOU DO IT?

To promote your posts, first off, you have to create a post. Next, choose the option “Promote” and determine the budget your willing to spend.

The more money you use, the more reach your post will have.

Promoting posts is an option that many enterprises have embraced. In addition of having more views, the followers that will leave a like or share your post will increase in the right way.

CONTENT YOU SHOULD PROMOTE

show me money facebook

To increase your post’s range, promoting is your best ally. The kind of posts that should be promoted generally are:
•A raffle, promotion or a discount voucher;
•A new product;
•A link that redirects to your website or online shop.

TYPES OF POSTS

Make sure that all of your promoted posts have good content overall. This way, people will start to get interested on your page offering them something very important… information. As low as your investment is, it’s still an investment! The visual part is what gets your follower’s attention. Most of the time people interact with your posts because of what they see and not of what they read.
•QUESTIONS –

Questions lead to a bigger interaction between you and your followers, showing that you/your business cares about them. They’re a good way to transmit trust, gaining value.
•SHARE INTERESTING STUFF

Everyone likes to be informed. Be the first to share the latest news on your target market. You can even create a healthy discussion with several opinions on your page, which is great.
•AFTER THE POST, COMES THE LINK

Never forget, always insert a link associated to your post. For example, include the link that leads to the full article that you’re promoting. As you do so, use a link reduction site to shorten your link – through bitly, for example.
•MARK YOUR POST AT THE TOP

Want more visibility? Highlight your last publication at the top. Followers that frequently visit your page will see it above all other posts, even recent ones.

 

IS YOUR POST READY TO BE PROMOTED?

show me money stir a facebook post

If you are already spending money promoting a post, may it be the best $ you spent, right?
Already know about the STIR method? There are 4 simple steps to determine which publication should be promoted:
THE BUDGET YOU SHOULD SPEND

The definition of the budget to be used is an important part of your campaign, it will be calculated for the entire duration of your campaign. You can schedule the beginning and the end of it.

For your first promoted post, place a small budget. It will be a way to measure what you are doing. However, the higher your budget is, the more people will see your post.

If your campaign is not giving positive results, you can always put it on pause, edit and activate it later. A promoted post can be viewed by thousands of potentially buyers, choose wisely whom you want to see your post from a variety of options you have available such as geographic localization and native language.

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The post HOW TO GET MORE VIEWS ON YOUR FACEBOOK PAGE appeared first on Show Me Money.



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6:14 AM

Gain Traffic from Tumblr Without Buying a Bot

Posted by hassoune

I’ve read through all the Get Traffic from Tumblr posts about how to gain followers with bots & proxies, but I wasn’t ready to spend money on this yet so I have another method that’s completely free.

 

1- Create a Tumblr account & verify your email address.

2- Design your page to go with the site you’re trying to
attract people to. (I made my Tumblr page look like my
Ecommerce store & added a fixed HelloBar at the top to
collect email addresses)

3- Find relevant hashtags people are using in your niche

4- Go to iFTTT & create an account.

5- Select the recipe for Instagram to Tumblr posts.

6- Configure the recipe so every time a photo is posted to
Instagram with your selected hashtag the image is then
posted to your Tumblr Page.

7- Add html to the “photo caption” area of the recipe that
will link people to your site.

8- Select ‘Start’ & just wait.

There are a few catches with this method:

You will have to manually go back to your posts on Tumblr & add a click-through link for the image. You can only set the click-through as a caption currently with IFTTT

Tumblr will only let you post 100 photos a day on an account.

But if you do this right you can start to get real traffic to your site & quickly build up an audience. I’ve had this running for about two weeks now & I’m up to 600+ Tumblr Followers, 50+ uniques a day, & plenty of likes & reblogs on Tumblr itself.

Let me know if anyone else out there has tried this or has ways to improve it.

Get Traffic from Tumblr

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4:57 AM

Basic SEO practices for Newbies

Posted by hassoune

I’ve been recieving a few emails lately along the lines of this one.

Hey there, over the last couple of days you’ve answered some questions I had about SEO with great ease. I was wondering if you do any kind of SEO consulting with people trying to become familiar with SEO??

The answer is “not really”. I’m not even close to being some kind of SEO guru, the questions I’ve been answering lately are all just pretty basic.

seo_and_pr seo practices

There are a lot of people better at SEO than me, so if you want a consultant you should try checking in the BST services threads. In fact I purchase services from the BST threads myself. If you do your due diligence before choosing a service provider, I’ve found that the sellers here on bhw are some of the best anywhere.

So, rather than keep answering individual PMs, I’ll just make this thread and send them here from now on.

Basic SEO practices for newbies

The thing to remember is that SEO isn’t a magic bullet. It’s important, but no one knows the exact algorithms the SEs use, and each one is different so all you can do is optimize the best you can. There happens to be a few things that you should just always do whenever you make a new website. Don’t stress over every little thing, just make sure you are doing it, this should just become kind of automatic for you.

Make sure you fill in your meta tags with a good title, description, and the right keywords. I personally don’t think the keywords meta-tag is nearly as important as everyone else on here does, but it gives me a way to organize my keywords list for me to reference. When you start having many different websites, it’s good to include whatever notes to yourself you can. When you come back to work on an older site you might not remember eveything you were thinking before. The metatags help you remember your site info as much as it helps the SE figure it out. A good rule of thumb is that anything that won’t hurt you for SEO and might help, you should use and use correctly. Definately use the title meta-tag, try to include keywords in the title. Definately use the description meta-tag, google will normally use this for the summary it displays in the listing. It isn’t used for indexing so write it for humans, this is what gets people to click on your link when they see it in the SERP. Don’t use the same metatags for every page on your site. Take the time to make them be specific to each page.

Create good content. Make sure you have some decent content. Content is what the internet was invented for. If you have unique and quality content, then all the seo and backlinking you’re doing is just to get the ball rolling. Give them what they want, show them where it is, and they’ll start coming. If it’s good enough then it’ll eventually start building on its own naturally because people like what they found. That’s the idea anyway. So whenever possible use the best page design and the best content possible. Avoid duplicate content between different pages on your site, the SE will most likely penalize your site for that.

Remember, your content isn’t just something to get google to like your site, it is the whole point of your site. The content and how you structure it is what will make visitors do what you want when they get there. If it’s crap they’ll just leave, and 99% of them won’t leave by clicking on your adsense or affilliate link, they’ll just close the window or use the back button. (yes, of course if your doing blackhat stuff you can make the browser go where you want, but that’s for a different discussion.)

Include your keywords. Structure your content correctly, make a few title headers in the content that include keywords (use header tags h1, h2, etc.), try to have a keyword density around 2% in your content, and maybe 4% for the whole page including the metatags, alt tags, anchors, etc.

Be sure that your .htaccess is set up correctly. Decide on which way you want your url to be and stick with it. If you decide to use www then always use it like that in your links, don’t use both. I usually set up a 301 for all www requests to redirect to non-www urls. If you don’t set that up then every single page on your site can appear to google as having at least one duplicate. If that’s the only thing wrong on your site it isn’t going to kill you, but it’s so easy to fix. If you don’t know how to set up a redirect in your .htaccess file then just do a search, there are many other threads explaining it. Check google if you can’t find it here. Also, .htaccess only apples if your on an Apache server, Windows servers do it a little differently, if that applies to you then just search google to find out how to do it. If your consitent in your linking, then the only time the redirect will come into play is if you get natural backlinks that you have no control over. You should also specify which you prefer, www or not-www in google tools if you use it. (If you don’t then you really should, I recommend you set yourself up an account for webmaster tools and analytics.)

Make a robots.txt file and I like to include a favicon because without them the robots will trigger file not found errors on your server. Be sure to configure your robots.txt correctly. Make a custom 404 page. If your site has more than just a couple of pages then also create a sitemap.xml file. It’s not a bad idea to just create a sitemap anyway no matter what, it lets you define the structure of your site to the crawlers. Just search google if you don’t know how to do any of that, it’s very basic and you can find exact instructions within a minute when you do a search.

Other than that there isn’t a lot more you can do for on-site SEO. When people ask about SEO they’re always thinking of on-site SEO, but thats the easy and quick part. Just do it and get on with it.

Everything else is off-site SEO and involves building backlinks and promotion.
This is where you need to focus your efforts. This is where the magic bullet is, if there really is one.

Social Bookmarks, Directory Submissions, Profile Links, and Blog Comments are really the easiest place to start getting backlinks. It’s not a bad idea to purchase these links from a service. They are easy to make, but to do it right they really need to be posted from many different accounts and ip adresses. A good idea when your starting is to do it yourself a little bit to see how it works, then purchase larger quantities from a service. You want to get a lot of links, but you don’t want to over do it. Building to fast can look unnatural, just do some searches and read up on it a little more. How many and how fast is a judgement call you have to make. hold off on more complex linkbuilding until you have a little more experience. Linkwheels and other link structures can be very powerful, but can also hurt your site a lot if not done correctly.

Whenever possible include keyword anchors and title or alt tags on your backlinks. Don’t always use the same anchors, vary it up a little, use 3 or 4 different keywords and even do a few with some non keyword anchors. You are trying to look as though a lot of different real people have taken a liking to your site, if it were natural then all links wouldn’t be exactly the same, so you want to simulate that same type of randomness. Backlinking strategies are all about simulating the natural events that happen as a site grows in popularity. If you can do it successfully then the SE’s will give you good position in the listings, and then hopefully what you are simulating can become reality. The point of all of it is to get traffic.

Change up your anchor text. The idea of backlinking is to simulate that masses of people are becoming interested in your site. It should have some amount of randomness to it in order to look natural. I’ve seen a few made up stats on what’s best, but I think a good rule of thumb is maybe about 45% primary keywords, 35% secondary keywords, and about 15% random unrelated like Click Here, and then about 5% just the url. The exact percentage isn’t dramatically important, it just needs to seem like the linking is natural.

Create relevant articles containing your keywords, include backlinks using keyword anchors, and submit to article directories. Article directories are mostly authority sites and your article becomes a relevant backlink to your site. Then create profiles and accounts on blogs, social networking sites, forums etc. Include a link to your website whenever you do that and each one of those become backlinks as well.

Thats the end of it.

Go back and watch your stats to see what keywords are getting the most traffic to your site, analyze the data a little bit and if you need to, remove or add keywords to your content and tags, and adjust the anchors your using in your backlinks.

Continue building links. Remember you’re trying to artificially create the appearance to the SE that your site is popular. When that happens naturally, people are always adding new links to your site. Since you are trying to look natural you have to do the same thing. Linkbuilding never stops completely.

OK, there you go. That’s that basics of SEO. Everything else is about fine tuning, and has to be looked at for each individual situation.

If you have any more questions, before you start PMing anyone just read through the threads in the White Hat SEO section, and do some searching on google. You can find some really good information from some much smarter people than me.

If there are any SEO gurus that want to expand on this or if you see any errors you think should be discussed, please add your input.

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