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TRY PROMOTING YOUR POSTS

Who already tried promoting your own posts? Have you ever thought that reaching not only your followers but their own friends would increase exponencially your post’s interaction?
Not all your posts appear on the News Feed, meaning that you
don’t have the adherence that you’d expect. Promoting posts is the ideal option for raising the number of views on your page.

AND HOW DO YOU DO IT?

To promote your posts, first off, you have to create a post. Next, choose the option “Promote” and determine the budget your willing to spend.

The more money you use, the more reach your post will have.

Promoting posts is an option that many enterprises have embraced. In addition of having more views, the followers that will leave a like or share your post will increase in the right way.

CONTENT YOU SHOULD PROMOTE

To increase your post’s range, promoting is your best ally. The kind of posts that should be promoted generally are:
•A raffle, promotion or a discount voucher;
•A new product;
•A link that redirects to your website or online shop.

TYPES OF POSTS

Make sure that all of your promoted posts have good content overall. This way, people will start to get interested on your page offering them something very important… information. As low as your investment is, it’s still an investment! The visual part is what gets your follower’s attention. Most of the time people interact with your posts because of what they see and not of what they read.
•QUESTIONS –

Questions lead to a bigger interaction between you and your followers, showing that you/your business cares about them. They’re a good way to transmit trust, gaining value.
•SHARE INTERESTING STUFF

Everyone likes to be informed. Be the first to share the latest news on your target market. You can even create a healthy discussion with several opinions on your page, which is great.
•AFTER THE POST, COMES THE LINK

Never forget, always insert a link associated to your post. For example, include the link that leads to the full article that you’re promoting. As you do so, use a link reduction site to shorten your link – through bitly, for example.
•MARK YOUR POST AT THE TOP

Want more visibility? Highlight your last publication at the top. Followers that frequently visit your page will see it above all other posts, even recent ones.

IS YOUR POST READY TO BE PROMOTED?

If you are already spending money promoting a post, may it be the best $ you spent, right?
Already know about the STIR method? There are 4 simple steps to determine which publication should be promoted:
THE BUDGET YOU SHOULD SPEND

The definition of the budget to be used is an important part of your campaign, it will be calculated for the entire duration of your campaign. You can schedule the beginning and the end of it.

For your first promoted post, place a small budget. It will be a way to measure what you are doing. However, the higher your budget is, the more people will see your post.

If your campaign is not giving positive results, you can always put it on pause, edit and activate it later. A promoted post can be viewed by thousands of potentially buyers, choose wisely whom you want to see your post from a variety of options you have available such as geographic localization and native language.

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